Understanding the Cash Application Process
As rewarding as it is to make a sale, it’s even more fulfilling to close out that sale when you...
One of the critical elements of working capital management is the cash conversion cycle. It is a metric of the time it takes for a company to convert its investments to cash. Traditionally this analysis is done ad-hoc at a point in time - with companies often hiring financial consultants for the purpose.
Some of the critical questions that should bubble up during this analysis, apart from the raw number itself, are -
While we expect near real-time visibility from our devices, cars, banking transactions, websites, investment performance, etc. why do companies not expect the same when it comes to their cash conversion cycle? It’s surprising to find that finance teams in a majority of the mid-market companies do not have this information readily available. In this day and age, the technology has matured enough to allow the CFO to not only have this information at her fingertips but also be able to see the historical and future trends.
These metrics can and should be emitted as telemetry from the financial systems to improve the cash conversion cycle. Because the company is a living and breathing entity and its performance is not tied to the artificial quarterly/annual reports.
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